The Pursuit of Happiness, and the Wellbeing Index

The Pursuit of Happiness, and the Wellbeing Index

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Hong Kong is ranked 16th on GDP per capita yet 78th on the World Happiness Report in 2020. More wealth doesn’t necessarily mean happier lives and GDP per capita doesn’t tell us much about wealth distribution or collective wellbeing.

The current COVID-19 pandemic has made this a vivid reality, this virus doesn’t discriminate and has taken away thousands of lives from across the world disregarding social stature or how high or low your country/city is ranked amongst all others on GDP.

Many too, have lost their jobs, businesses and spending capacities, as consumption is one of the key engines to the big machine namely the economy, economic recovery will be on top of governments’ agenda after the pandemic.

The Economy is Important, but so is Wellbeing

This pandemic has reminded us how interconnected we all are, as well as what matters to us the most. Economic growth and wealth are important, but they contribute to only parts of what hold dear to us, we care about our families, friends, physical and mental health as much as we do with our wealth and how much we earn.

Doesn’t this strike our curiosity in questioning why traditional measures most notably GDP is set to be the key indicator to government performances? Perhaps we need a new performance indicator that gives us a better picture, say a Wellbeing Index?

Wellbeing Economies and The Wellbeing Budget

Bhutan may come to our minds right away as it is the only country in the world that has the Gross National Happiness Index (GNH) and is deeply rooted in the lives of the Bhutanese from their philosophy to economic policies, whether they pass a certain law or how much tourism they permit in the country, with the blessing of their 4th King in 1972, they have figured out that “GNH is more important than GDP” and since then, has a clear vision in balancing “material and spiritual development”.

Well even if your government didn’t share the same wisdom in the 1970s, it is still possible to make a change now, and three pioneering countries are leading this effort.

The Wellbeing Economy Governments (WEGo) currently comprises of Scotland, New Zealand and Iceland, believe that an economic policy’s success should be on the nation’s collective wellbeing, they are committed to drive innovative approaches to broaden the role of economics and to enhance the wellbeing of all nationals.

Photograph: Ryan Lash /TED Summit 2019 ‘Why Governments Should Prioritize Wellbeing’

Scotland’s Budget in 2020-21 has been guided by their National Performance Framework that highlights equal opportunities, sustainable and inclusive growth and overall wellbeing. It is the government’s wellbeing framework as it intentionally includes ‘increased wellbeing’ as part of its purpose yet gives equal weighting to economic, environmental and social progress.

…in the world we live in today, with growing divides and inequalities, with disaffection and alienation, it is more important than ever that we…promote a vision of society that has wellbeing, not just wealth, at its very heart.” – Nicola Sturgeon, First Minister of Scotland

The Government of New Zealand has led the way in delivering the world’s first ever Wellbeing Budget in May 2019. For the first time they have taken a cross-government approach to break down silos in government departments so ministers get to work together to plan the budgets with a full picture. Evidence-based advice from experts on what makes the greatest differences to nationals’ wellbeing are also taken to ensure that the budget is based on what really matters. Impact will then be measured and evaluated for future policies and budgets.

… New Zealand has had strong growth for a number of years, all the while experiencing some of the highest rates of suicide, unacceptable homelessness and shameful rates of family violence and child poverty. Growth alone does not lead to a great country…it’s time to focus on things that do.” – Jacinda Ardern, Prime Minister of New Zealand

Iceland ‘s Wellbeing Budget is underway, their government has proposed a Framework with 39 Wellbeing Indicators covering economic, social and environmental dimensions that aims for a better quality of life and balance in sustainable development.

“Growth is considered not only essential but also positive…but we need to think about how it is achieved and what does it cost?” –  Katrín Jakobsdóttir, Prime Minister of Iceland

Some Afterthoughts

There is still much to be learnt on wellbeing and it could mean different things to each of us. Our character, bought-up, geographic regions, cultures and many other factors could affect our wellbeing checklist and their weightings. That said, fundamentally governments should listen more to build understanding and trust (trust being one of the keys to innovations), or at least not to ignore experts and scientists when they give advice (hmmm)?

Scotland, New Zealand and Iceland are all currently led by women leaders. Coincident or a pattern is showing?

And, what comprises your Wellbeing Index?

Further Reading:

  1. Global Wellness Institute, ‘Happiness And Wellness Indices’ – https://globalwellnessinstitute.org/industry-research/happiness-wellbeing-index/
  2. Daily Bhutan, ‘Known As The Kingdom of Happiness, Why Is Bhutan Ranked 95th In The World Happiness Report 2019?” – https://www.dailybhutan.com/article/known-as-the-kingdom-of-happiness-why-is-bhutan-ranked-95th-in-the-world-happiness-report-2019
  3. Forbes, ‘What Do Countries With The Best Coronavirus Responses Have In Common? Women Leaders’ https://www.forbes.com/sites/avivahwittenbergcox/2020/04/13/what-do-countries-with-the-best-coronavirus-reponses-have-in-common-women-leaders/#65d0a1ac3dec
By 盧家恩 (Cintia Nunes)

Cintia 曾在Procter & Gamble負責策略制定、市場洞察和市場營銷工作,研究市場和消費者行為,為超過10個香港及台灣的品牌制定經營策略。隨後,她加入Grana成為其香港市場的領導人,Grana作為一間經過A輪融資的香港線上時裝初創公司,Cintia進一步提升品牌知名度、開拓不同客戶群組,兼整合線上線下的零售體驗。其後,她加入Dream Impact擔任首席策略及發展總監,重新制訂經營模式,並透過促進策略夥伴和不同社群的合作去擴大及加深對社會的影響力,在兩年間讓公司成為建造香港社會影響力的重要一員。 Cintia現時是南豐作坊的聯席總監。南豐作坊是一個提供創新解決方案的平台,致力推動可持續的紡織科技(techstyle: technology x lifestyle)和農業食品科技(agrifood tech)。南豐作坊亦是南豐紗廠的創新支柱,專注於培育和投資可持續創新的初創公司。同時致力透過香港與英國兩地的協作發展(包括共享辦公、活動、原型製作和體驗店)凝聚相同理念的創業家、社群和合作夥伴,為業界和下一代帶來正面社會效益。Cintia致力讓南豐作坊帶領業界在可持續和創新方面的發展以及成為各界在尋求合作時的不二之選。 憑著推動社會效益和系統變革的熱情,Cintia善於帶動跨部門合作和夥伴關係。她亦以評委和顧問的身份支持不同社會創新比賽以及協助社會企業去訂立發展戰略,從而連繫各方以帶來協同作用和積極影響。 Cintia擁有英國University College London(倫敦大學學院)經濟學理學士學位。